ADVERTISING TO CHILDREN - I just returned from a shopping trip to my local food markets to check out advertising to kids. What I found was disheartening.
Fresh donuts covered in sugary cereal in one store, sending the message that donuts, and cereal go together. Fresh donuts in a second store topped with gummy worms and M&M’s with the message that candy is good with donuts for breakfast.
Children and their parents are being played by savvy marketers who know that you pay attention to your kids’ requests, to avoid the whining wars and tantrum battles. They know when kids ask, you listen!
Kids are being targeted by the use of:
The video below is the Trailer for the Consuming Kids: The Commercialization of Childhood. This video was produced by the Media Education Foundation, and it is about the commercialization of Childhood, and how advertisers are using our kids.
Expert marketers are using creepy methods of advertising to children, to get to your kids and brand them early:
These are just a few of the ways that advertisers are learning about your kids. When asked if these methods of advertising to children are ethical, advertisers will say they do not know, but that it will move the product, and get the job done.
Your kids are being targeted by child experts, MBA advertising experts, and psychologists. Is there anything that you can do?
US and Around the World - Includes the many Health Awareness Days/Weeks/Months
Lots of Food Holidays and Holiday Food Tips!!
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